CASA of Lexington Partners With iHeartMedia Lexington for Volunteer Recruitment Media Campaign
Lexington, Ky. (Oct. 19) – CASA of Lexington has been selected as one of six local nonprofit organizations that will receive three-month media campaigns through iHeartMedia Lexington.
The iHeartMedia Lexington Community Partnership Program is creating in-kind media campaigns for CASA of Lexington, the Alpha Beta Lambda Chapter of Lexington, Amachi Central Kentucky, the Carnegie Center, Newton’s Attic and Visually Impaired Preschool Services Central Kentucky.
Each nonprofit will be given a designated on-air station personality to serve as public ambassador. iHeartMedia Lexington will work with each of the nonprofits to create a three-month marketing campaign based on their specific needs. CASA of Lexington will be launching a marketing campaign intended to recruit more volunteers to serve as court-appointed special advocates — particularly male volunteers, who are currently underrepresented in CASA of Lexington’s volunteer base.
“Our CASA volunteers often serve as role models for their CASA-appointed children. For many young boys who have been abused or neglected, adding a strong male role model to their lives can be incredibly beneficial. We hope to find more men willing to fill that need through this partnership,” said Melynda Jamison, Executive Director of CASA of Lexington. “iHeartMedia’s Local Advisory Board chose to partner with us on this campaign because they understand how changing the course of child’s life today can have huge positive impacts for generations to come.”
The iHeartMedia Lexington Local Advisory Board (LAB) is comprised of more than 15 community leaders, educators and entrepreneurs, who selected the recipients through an extensive application process. The mission of iHeartMedia Lexington’s LAB is to harness the resources of iHeartMedia to improve the quality of life for Central kentuckians by bringing visibility to organizations and programs strengthening the Bluegrass region.
“iHeartMedia Lexington is committed to the local community,” said Earl Jones, Metro President of iHeartMedia Kentucky. “It is important that we use our reach to support organizations that are working to better our community and help its children grow into responsible adults.”
iHeartMedia is the leading media outlet in the Lexington market with multiple platforms, including its broadcast stations, live events, data and its digital businesses and platforms. Its stations include 98.1 The Bull, 104.5 The Cat, 100.1 WKQQ, Real 103.9, Mix 94.5 and Newsradio 630 WLAP, among others. CASA of Lexington’s media campaign is expected to launch in the spring of 2021.